Living in central London certainly comes with a lot of perks, one of which is that if theres a brand launch – I will know about it. During the past week, central London has been heaving with Garner Ultimate Blends branded staff handing out samples of haircare products outside every tube station, high street corner, shopping district and any areas populated with busy commuters and pedestrians. It was quite clear that there was something that Garnier wanted to shout about.
So after I did the morning school run on Thursday, I picked up a hair mask sample from a Garnier brand ambassador and thought “i’ll give this a go later” to see what the fuss is all about. I was also given leaflet detailing the 3 day pop-up store located on 15 Bateman Street. Later that day (about 100 hours later) after I put the kids to sleep, I decided to try out the hair mask post my usual daily hair washing routine. So I washed my hair (1 x shampoo, 1 x conditioner) and proceeded with the hair mask. As there were no time limit instructions on the sample, I decided 15 minutes would suffice. I applied the mask and combed it through with a shower comb. The product is very thick, so a little goes a long way, and I imagine that the retail version would last a decent number of weeks. It would have been far more glamorous if I had at that point; lit some candles, filled the bath with water, thrown in a few bath bombs and indulged in bubbly heaven whilst listening to relaxing music..Sadly I had a pile of laundry to fold and some bottles to sterilise, so my 15 minutes were spent wisely (shaving..I will spare you the details). Alas, I washed the mask off and towel dried my hair. And let me tell you, my hair felt so soft I actually thought I hadn’t washed it off properly! Felt and smelled utterly lush.
Needless to say, Garnier know what they’re doing. This product is good, and had me interested in discovering the full range as it probably intended to do. So, with the hubby looking after the kids on Saturday morning, I decided to take a walk (in the snow) to visit the pop-up store on Bateman Street. It was easy to find because the window display had a gorgeous, huge wooden sculpture in the shape of a Garnier Ultimate Blends bottle that was adorned with sunflowers, glass baubles with honeycombs inside and green foliage. Across the top of the shop was a massive Garnier logo – if you were after Garnier, you found it. And this was my stop.
Inside I was greeted by two very friendly staff who introduced themselves and set about to educate me in the world of Garnier Ultimate Blends hair products. The shop carried the same scent as the hair mask I had tried, which was divine. The walls were decorated with white-washed wooden planks that gave it a sense of being fresh and airy. Two further life sized wooden sculptures of the Ultimate Blends bottles stood on either side of the main room alongside a wall featuring the varieties of products on offer and a brief description of each type. In the middle of the room was a large television screen running a production about the heritage of Garnier Ultimate Blends, the ingredients used and the brand’s eco sustainability.
The pop-up was offering consumers a hair braid at the ‘braid bar’ (see my braid above), a Beyonce exercise class (sans Beyonce), a ‘pose and post’ photo booth encouraging consumers to post their experience on social media in a bid to win Garnier Ultimate Blends products, and a chance to create a personalised waterproof shampoo label to go with a complimentary shampoo bottle.
Thus far, the brand has handed out over 30,000 samples to passing pedestrians, 50,000 samples to offices and 10,000 samples with the Evening standard newspaper. No wonder why it felt like Garnier was literally everywhere!
On leaving the store, I was presented with a goody bag (pic above) that included my very own personalised Mum Sparkles Shampoo bottle (proud moment), 3 pin badges (7 year old daughter stole off me for her swimming bag), a sample of the much loved hair mask, a small cosmetic bag, and two money off coupons.
I waited a few days before sharing my experience because I wanted to try out the full range of the Ultimate Blends haircare products (I use the ‘Maple Healer’ range) to ascertain my love for it, and I genuinely do LOVE it. I purchased my products from Boots – RRP is £3.89 for 400ml shampoo/ conditioner, £4.49 for 400ml hair mask and £5.99 for 440ml body milk.